Service
Video Editing & Production
Cinematic storytelling built for the platform it will live on. Short-form social, paid ads and long-form brand films — produced by the same team running the campaign they sit inside.
Built for where it will be watched
A brand film and a paid social ad are different disciplines wearing the same job title. One earns attention over minutes; the other has roughly two seconds before a thumb moves. Cutting one down does not produce the other.
We produce for the destination from the first decision — aspect ratio, pacing, whether it works with the sound off, and how quickly the point has to arrive.
Part of the campaign, not a separate deliverable
Video usually arrives from a production company and then has to be retro-fitted into a campaign built by someone else. Because the campaign and the video come from the same team, the creative is planned against the funnel it serves.
It also means variants are cheap. Testing three openings against each other is a scheduling question rather than a new statement of work.
Editing existing footage
Not every project needs a shoot. Plenty of businesses already hold usable footage that was never cut properly, or need existing material recut for a new platform or campaign. That is often the fastest route to something usable.
Questions
Video, specifically
Do you shoot, or only edit?
Both, though a great deal of our work is editing and post-production on footage that already exists. If you have material sitting unused, that is usually the quickest route to something you can publish.
Can you produce several versions of the same ad?
Yes, and we recommend it. Testing variants of the opening seconds tells you more about what works than any amount of upfront debate.
Do you handle captions and platform formats?
Yes. Most social video is watched with the sound off, so captions and sound-off legibility are part of the edit rather than an afterthought, along with the correct aspect ratio per destination.
Start a project
Tell us what you are trying to build. We respond within 24 hours.